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Internet shopping is more popular in the UK than in any other major country

As we have just launched our new online shop we thought this was quite interesting:

A survey from Ofcom suggests that internet shopping is more popular in the UK than in any other major country. The findings form part of Ofcom’s seventh International Communications Market Report, which looks at the take-up, availability, price and use of broadband, landlines, mobiles, TV and radio across 17 major countries.

According to the survey consumers in the UK spend an average of £1,083 a year on internet shopping, compared with Australia which spends the second highest at £842. It is suggested that this UK trend for online shopping is partly driven by mobile devices.

The study also indicated that 16% of all web traffic in the UK was from mobiles, tablets or other connected devices – more than any other European country.

UK consumers are embracing the new generation of internet-enabled TVs with 15% owning such a set, compared to 10% in the US.

If you haven’t visited our new online shop yet click here. You’ll notice the site can be viewed in a mobile browser too!