Electronically conductive ink
Who ever thought print could ever be anything more than printed images and words. Whilst the name is a little scientific, the concept could possibly be the most interesting concept in advertising this year!
Electronically conductive ink, allows printed materials to be transformed into interactive platforms. The concept sounds somewhat funny; however, we give you this example to consider:
The following image is an interactive drum kit poster. The poster is printed using electronically conductive ink which has small touch sensors in it. Then, a simple circuit board is attached to the back of the poster, allowing sound generation of each of the drum elements. So, audiences interacting with the poster can simply touch it with their fingers, and just like a touch screen phone, the touch sensors connect to the circuit board and play the appropriate sound!
Further developments of the concept includes being able to wirelessly connect smart phones, which will act as the speaker instead.
We envisage this technology could be perfectly matched to trade or consumer exhibitions, public events and outdoor advertising, especially bus stops.
The technology is currently being developed for mass production, instead of the hand-made prototypes currently being used to present the concept.
What do you think? Where would this technology be best used?